The Secret
“...of the restaurant industry’s major categories, the one that continues to evince the most sales growth is the fast causal sector.”
~ Mark Kalinowski, Janney Capital Markets Analyst
Some might think this is a complicated restaurant to operate because we are a fast casual concept that actually cooks, instead of using generic meats in a microwavable bag. And no question about it, fresh ingredients are the secret to our quality. But here is the other secret…while it is true that cooking to order is extremely complicated, all of our preparation work and cooking take place in the morning and during slow times. So all the work is done before the first customer ever walks in the door. What our customers see is a fresh, hot product made right in front of them, but doesn’t care that it took years to figure out a way to make it fresher, easier, and better.
