Barberitos Celebrates Ten Years of Success

by Rachel Tate, Barberitos Franchinsing, Inc. • February 18, 2010
www.barberitos.com

In February 2000, Barberitos opened its doors at 259 East Clayton Street in Athens, Georgia. Ten years and 21 locations later, Barberitos is still serving the freshest Tex-Mex cuisine in the Southeast.

Behind every great restaurant is a great philosophy. Downing Barber discovered Southwestern cuisine when living in Colorado and traveling through the Southwest. Upon making this discovery, he decided to create his own special recipes and pursue his dream of becoming a business owner. Barber soon began proudly serving the freshest burritos in Athens, Georgia. Three years later, Barberitos began franchising.

“Before I was an employee at Barberitos I was a customer and I had friends who worked at there. I always thought it seemed but be a cool job and never realized what hard work it was until I was began working there. Now that I have been with the franchise since 2003, I realize that I have watched Barberitos grow up as I have grown up and it’s been a great experience. Restaurants don’t make it ten years unless the people behind it have a great work ethic and a heart for service”, said Phil Kohnen, General Manager of the Eastside location and Barberitos Training Director, as he reflected on the past ten years.

Barberitos offers not only a variety of burritos, tacos, salads, quesadillas and nachos, but also Jerk Fish Tacos on Fridays, tofu that is marinated in-house with a special recipe and the popular vegetarian-friendly California Burrito which is served with fresh sliced avocados. The food is made-to-order right in front of the customer, fulfilling any request that the customer may have.

The current advertising campaign promotes the “farm fresh” concept which Barberitos goes to great lengths to define. Fresh, all natural vegetables are ordered daily and cut processed in the restaurant. Salsa, guacamole, hot sauce, all meat marinades, the Southwestern Vinaigrette and Chipotle Ranch are all made from scratch. Barberitos restaurants do not have freezers or microwaves and no fats or preservatives are added in the preparation of the food. Barberitos grills fresh, whole breasts of chicken which are never frozen and orders high quality cuts of steak and choice ground beef. Barberitos will never compromise this farm fresh concept and does not tolerate anything less than the freshest tasting food. After all, the commitment to serving all natural, fresh food that is made in-house daily is what has established Barberitos.

To celebrate the anniversary, Barberitos will be hosting a 10 year Birthday Party at the Downtown Athens location. There will be live salsa music from 6:00 pm to 10: pm on Friday, February 26th 2010.

About Barberitos

Barberitos, headquartered in Athens, Georgia, is a quick service restaurant which offers fresh, Tex-Mex cuisine. There are 21 Barberitos locations in Georgia, South Carolina, North Carolina and Tennessee.

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